Hey Rubies! 🍒 We have some absolutely massive news for anyone living in or visiting Seoul this March.

If you’ve been blasting JENNIE’s 1st Studio Album Ruby on repeat for the past year, prepare your wallets and clear your schedules. To celebrate the 1st anniversary of the album, JENNIE is taking over The Hyundai Seoul with the exclusive <A YEAR IN RUBY> Pop-Up Store! Whether you're an international student, an expat, or just a die-hard fan visiting Korea, you cannot miss this. Here is everything you need to know, from what to expect to how to actually get inside without losing your mind. Let’s dive in!

🍒 What is the <A YEAR IN RUBY> Pop-Up?

To mark the 1-year milestone of her iconic Ruby era, OA Entertainment has curated a space that highlights key moments from Jennie’s past year. It’s not just a merch shop, it’s a full-on exhibition for the fans.

Here is what you can expect inside:

📍 Event Details:

🎟️ How to Get In (Reservation Guide)

Getting into a K-pop pop-up at The Hyundai Seoul is basically the Hunger Games. There are two ways to enter:

1. Pre-Reservation (Naver Booking)

Online reservations officially opened on February 26 at 8:00 PM (KST) via Naver.

2. On-Site Waiting (현장 대기)

If you failed the Naver bloodbath, don't panic. You can still enter via On-Site Registration.

💡 Pro-Tips for Surviving The Hyundai Pop-Up

As a 10-year Seoulite, here are my insider tips to make sure you get in and get your merch:

🏠 Staying in Seoul for the K-Pop Events?

If you are planning to do an "Open Run" at The Hyundai Seoul, the last thing you want is a 2-hour subway commute at 7 AM.

Momstay offers safe, verified, and foreigner-friendly housing right near Yeouido, Mapo, and Hongdae. Whether you need a place for a month or a semester, we make renting in Korea stress-free so you can focus on the important things... like securing that Jennie merch!

👉 [Find a Room Near Yeouido on Momstay Now!]